Ultimate Guide to Email Marketing for Business

Email marketing is one of the most cost-effective marketing tools available today, but most business owners and even most marketers don't know how to use it to its fullest extent. Email marketing has evolved rapidly and techniques that worked just five years ago are insufficient and outdated today. Five years ago, "Content is king," was the phrase being touted in business circles. Today, it's, "The power is in your list."

• Provides clear and easy to follow instructions, so immediately after reading it, readers can develop a complete email marketing campaign, promote it, track results, and generate leads and revenue from it.
• Includes email messaging samples, interviews, and an extensive resource section.
• This series book will play well in the consumer trade and academic channels.
• Author has consistent and strong sales history in the series biz/tech market, with a focus on social media marketing and writing.
• Author's previous titles are well-placed to the midlist series market and deliver best when there is a proven series behind the work (Dummies, for example), to which Ultimate Guide is comparable.
• Markets include:
  
• Small business owners, startup entrepreneurs, and marketers who want to learn how to use email marketing to build businesses
• Copywriters who want to learn how to write and manage email marketing drip campaigns for their clients
• College students learning about marketing, entrepreneurship, and business ownership who need to understand how email marketing