Change initiatives fail because humans are hardwired to resist them. This book offers a straightforward process for overcoming that resistance and building support for change from the ground up. Erika Andersen says resistance to change is a biological imperative. All living things seek stability and consistency to conserve energy—it's called homeostasis. This is why so many change initiatives fail: we have to overcome this instinctive resistance by winning people over as individuals first. Incorporating a fictional story of a jewelry business changing generational hands, Andersen lays out a five-step process that addresses the human side of change: Step 1—Clarify the change and why it's needed: Ensure that everyone understands for themselves the benefits and purpose.
Step 2—Envision the future state: Create a shared picture of how everyone fits into the post-change world.
Step 3—Build the change: Bring together a change team that engages key stakeholders.
Step 4—Lead the transition: Build a transition plan that accounts for the human side of the change.
Step 5—Keep the change going: Make the organization permanently more capable of change. With engaging opportunities to self-reflect and try out the ideas and practices throughout, this book is a practical guide to thriving in this era of nonstop change.
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