故事的道德前提: 怎样掌控电影口碑与票房

This book divides into two parts. The first part analyzes the history, theory and composition of moral premise as well as its specific application in plot setting. The second part shows a set of specific operation methods and explains with films, which is helpful for screenwriter, director, producer and other filmmakers understanding how to use the moral premise more intuitively and making the story more attractive. As the audience, they can understand how do they fall in a good story gradually through reading. This book will be a light guiding the story creator to overcome difficulties on the way of creating, and the portable manual as a reference when audience interpret the films.