Digital Branding Fever

Product Description
Your first step as a business is the most important one. When crafting a digital branding strategy, you want longevity and that is why you must appeal to your consumer demographics. Thats the only way to succeed! It is extremely important to understand the meaning and the value of the brand for each target audience in order to develop an effective digital marketing mix. Of course the value of the brand for a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience! The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! As we learn more about branding and its tie to growing a known product, the answer to whether we should brand is simple. If we want to create a niche and dominate it, we need to shape that niche, to define it, and to use several different approaches. In this book we will analyze those approaches and create together step by step your digital branding strategy and give your consumers an unforgettable experience.
About the Author
Senior Lecturer in Marketing Brighton Business School