- Author
- William M. Pride, O. C. Ferrell
- Publisher
- South-Western College Pub
- Language
- English
- Edition
- 19
- Year
- 2017
- ISBN
- 1337272892,9781337272896
- File Type
- File Size
- 46.9 MiB
Students can purchase a low-cost loose-leaf version of the Marketing 2018 text to bundle with their MindTap course, which does include a complete eBook.
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