Dynamics of Mass Communication: Media in Transition (B&B JOURNALISM)

Dynamics of Mass Communication: Media in Transition (B&B JOURNALISM)

Author
Joseph R. Dominick
Publisher
McGraw-Hill Education
Language
English
Edition
12
Year
2012
Page
496
ISBN
9780073526195,0073526193,2011048516
File Type
pdf
File Size
89.2 MiB

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

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