Radical Business Model Transformation: How Leading Organizations Have Successfully Adapted to Disruption

Product Description
How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to function in a different time now struggle as the mainstream changes. This book is the guide for organizations looking to turn downward trends into upward momentum and gain an edge on the competition.Now in its second edition, this book offers practical advice on how to understand the fit of an existing business model and reconstruct it with a forward-thinking approach. New illustrative case studies of global organizations which have boldly transformed offer examples for change, including SAP, Netflix and Daimler. Business transformation is presented as a leadership challenge and methods to realize and implement opportunities for innovation company-wide are discussed in detail. Radical Business Model Transformation is essential reading for business leaders, transformation experts and MBA students interested in ensuring that their business model is future-proof and can withstand the new proliferation of innovations set to transform the business landscape.
Review
A challenging and thought-provoking read for those looking to master the complexities of making digital transformation work in practice. This excellent book gets right to the heart of business model transformation with frameworks for developing strategy and practical examples for delivery, transition and corporate buy-in.-- "Mark Spelman, Member of the Executive Committee, World Economic Forum"

As we enter the 2020s, one of the most important forces transforming the fortunes of firms old and new is the change in business models. This book gives you a thoughtful, well-researched guide to what changes and why, what works and what you can do about it. With plenty of detail from sectors as diverse as automotive, chemicals, software, film distribution and production and education, the red thread of what business model transformation is, and how to succeed in it, comes alive. This is a tour-de-force providing a great illustration of one of today's key competitive challenges- how to respond to radical business model change and, better still, how to lead the way.-- "Michael G Jacobides, Sir Donald Gordon Chair of Entrepreneurship and Innovation, and Professor of Strategy, London Business School"

Highly relevant for leaders. This book provides both an excellent conceptual structure and great insights through a wide range of real company cases. Until now, such guidance to transform your business model was missing.-- "Dr Sami Atiya, Member of the Group Executive Committee and President Robotics and Discrete Automation, ABB Ltd"

I congratulate Dr Linz and his co-authors on this impressive, highly relevant book. Business model transformation is the prevailing theme of the modern economy. This is required reading for anyone who wants to know how innovation can create new opportunity and growth.-- "Bill McDermott, CEO ServiceNow"

The asset-heavy chemical industry is still very much based on traditional business models. Many of our customer industries, however, are in transformation. This book helps you question your own business models and at the same time better understand those customers who are already in a transformation mode.-- "Martin Brudermüller, CEO, BASF"

The authors provide great insights into how to transform a business model. Clear guidelines and many examples provide important learnings for every transformation leader.-- "Oliver Gassmann and Karolin Frankenberger, Professors at the University of St Gallen, authors of The Business Model Navigator"

This book demonstrates that business model transformation can be a highly effective means for successful digital transformation. When platforms and ecosystems challenge the market rules, especially for tradition