How to Open & Operate a Financially Successful Florist and Floral Business

If you love the beauty of flowers, the joy of creating and designing original displays, and have a bit of business sense, and willingness to work toward achieving goals, the dream of owning your own floral business easily can become a reality.

You will learn about...

Basic cost control systems, retail math and pricing issues, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills. Sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, and low- and no-cost ways to satisfy customers and build sales. How to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back. This book contains updated facts about the floral industry as well as updated information on essentials for success, business entities, insurance, resources, and more.