- Author
- J.C. Louis, Harvey Z. Yazijian
- Publisher
- Everest House
- Language
- English
- Edition
- 1
- Year
- 1980
- Page
- 386
- ISBN
- 0896960528,9780896960527
- File Type
- File Size
- 25.1 MiB
A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing
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