品牌洗脑：世界著名品牌只做不说的营销秘密（精编图文版）（中信管理经典）

Martin reveals to us how advertisers and brands made us feel that if we dont buy new products, we seemed to lack something, be stupid or be out of steps with the times. He shows that what the most mean strategies and tricks, such as conformity, evoking the non-existing childhood memories, sexual suggestions and health lies, that marketers are used to earn our money. Martin brings us to every country in the world, shares his conversation with the senior executives in the circle of advertising and marketing and insiders, and ridicules with humor and irony.