The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation
- Author
- Gordon R. Foxall
- Publisher
- Palgrave Macmillan
- Language
- English
- Year
- 2021
- Page
- 399
- ISBN
- 3030861058,9783030861056
- File Type
- pdf
- File Size
- 3.7 MiB
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