定位: 有史以来对美国营销影响最大的观念

This book is the No. 1 of the top 100 commercial classics in American history, the commercial odd book which is the last one CEOs hope their competitor should read, the most significant marketing book for America in history. As the masterpiece of Trout, this book profoundly describes the positioning theory and operation method with rich interpretation of practical cases to guide entrepreneurs to successfully position their enterprises and achieve business success.