The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.

The Positioning Manual for Indie Consultants gives you a high-level understanding of how specialization and positioning work in the context of an indie consulting business. With this understanding, you will be well-equipped to make a foundational strategy decision for your business.
This book argues that focused expertise and increased visibility & trust are the keys to a more successful indie consulting business. The book describes how specialization accelerates all three.
This book assumes that you can tolerate a medium to high level of risk when you specialize. What This Book Is NOT If you're looking for a step-by-step recipe, you will find this book vague or unhelpful. If you're looking for a book that has had the author's idiosyncratic voice edited out of it, you will be disappointed. If you're looking for advice on positioning a product business, look elsewhere; this book speaks specifically to indie consulting services businesses. What This Book IS An argument that earning visibility and trust are what marketing really is for indie consultants. A guide to the 5 ways you an specialize, and an argument that specializing in a platform is especially risky. An overview of how you earn visibility as a specialist. An argument that you might want to think of your first specialization as a "beachhead" that you build into something bigger or more impactful over time. An explanation of the risks that effect specialization. An overview of how you earn trust as a specialist. A walkthrough of the process for deciding how to specialize, with a link to a free, ungated more detailed process on the author's website. A supportive guide to the fears you might feel while specializing. An overview of updating your website and other marketing to reflect your specialization.