史玉柱自述: 我的营销心得

In this book, Shi Yuzhu will share his business wisdom and reflections on life with readers after his great success and retirement. Shi Yuzhu recalls his experiences since entrepreneurship and thoughts in different stages without reservation in the book. There are no profound theories, while the nation of marketing is shown in plain understatement. Shi Yuzhu made unique and insightful remarks in the product development, marketing communication, advertisement putting, team management, venture capital management and etc. As well as enlightening the readers, it also leaves a precious record of business thoughts for Chinese business world. You will learn from this book if you read and learn more if you apply it to your life.