Mastering Technical Sales: The Sales Engineer's Handbook

Care helps sales engineers who engage on the technical side of the sales and buying process navigate the complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. His topics include an overview of the sales process, business value discovery: pains and gains, remote demonstrations and presentations, the new sales engineer: getting started, and time management for the sales engineer. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)