品牌洗脑（珍藏版）: 世界著名品牌只做不说的营销秘密

全球著名*营销大师马丁·林斯特龙有一天突然对*感到厌倦，他决定以一个普通消费者的身份对*进行为期一年的“戒毒”——不购买新的*商品。但是，在坚持了6个月之后，他失败了。懊悔之余，他决定来一个大揭秘，全面披露世界著名*只做不说的营销秘密。 　　马丁·林斯特龙将营销中隐蔽却又实用的手段称之为隐形说客，正是这些隐形说客，让消费者彻底放弃了理性。 　　利用恐惧、性、名人、怀旧情绪，企业向消费者兜售安全、梦想和渴望；通过同侪压力、口碑营销，消费者不知不觉就陷入购物狂潮；大数据更是企业收集、分析消费者购买行为的利器。生活中一些看似不经意的细节，其实都是企业精心设计的营销陷阱。虽然我们对广告无处不在、无孔不入早有心理准备，但当作者如此直白地将各种营销内幕一一揭秘，还是免不了震惊！ 　　《全能销售系列：*洗脑（珍藏版）》一方面给市场、营销、广告、公关等从业人员以启发，揭示让*深入人心并转化为销售的营销策略；一方面也提醒每一位消费者，如何识别企业的营销把戏，避免被*洗脑，最终清醒地认识到应该买什么和为什么购买。HardCover. Pub Date: 2016-07-01 Pages: 320 Language: Chinese Publisher: CITIC Publishing Group. the world's leading brand marketing guru Martin Lindstr?m brand one day suddenly tired. he decided as an ordinary consumer to brand for a period of one year. detoxification - Do not buy brand new products. However. adhering to six months later. he failed. I regret it. he decided to come to a Big Secret. full disclosure of world-famous brands without saying marketing secrets. Martin Lindstr?m will be concealed but practical marketing tool called stealth lobbyists. it is these invisible lobbyists. allow consumers to abandon reason. The use of fear. sex. celebrity. nostalgia. security companies sell to consumers. dreams and aspirations; through peer pressure. word of mouth marketing. consumers are unwittingly caught in shopping spree; large enterprise data is collected. analyzed cons...