Business Applications and Computational Intelligence

Business Applications and Computational Intelligence

Author
Kevin E. Voges, Nigel K. Ll Pope
Publisher
Idea Group Publishing
Language
English
Edition
Illustrated
Year
2006
Page
481
ISBN
1591407028,9781591407027
File Type
pdf
File Size
24.7 MiB

Computational intelligence has a long history of applications to business - expert systems have been used for decision support in management, neural networks and fuzzy logic have been used in process control, a variety of techniques have been used in forecasting and data mining has become a core component of customer relationship management in marketing. While there is literature on this field, it is spread over many disciplines and in many different publications, making it difficult to find the pertinent information in one source. Business Applications and Computational Intelligence addresses the need for a compact overview of the diversity of applications in a number of business disciplines, and consists of chapters written by leading international researchers. Chapters cover most fields of business, including: marketing, data mining, e-commerce, production and operations, finance, decision-making, and general management. Business Applications and Computational Intelligence provides a comprehensive review of research into computational intelligence applications in business, creating a powerful guide for both newcomers and experienced researchers.

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