问卷统计分析实务: SPSS操作与应用

This book mainly introduces the data processing and statistical analysis procedures in questionnaire investigation, and statistical analysis technology of SPSS. Besides basic principle explanation, it also focuses on the application of SPSS software in the quantitative research, including questionnaire coding, document creating and data processing, project analysis of pre-questionnaire and the test of reliability and validity, and introduces common statistical methods in formal questionnaire, including relevance, complex selection and chi-square test, significance verification of means, etc.