The Glocalization of Shanghai Disneyland

This book is written for readers who are interested in Disney, China, and globalization by a former Disney executive with industrial insights. It is the first book about Disney's production of Shanghai Disneyland, and the first one discussing the typology of glocalization from the production perspective.

Shanghai Disneyland is purposely created to be different from the other Disneyland, under the "authentically Disney and distinctly Chinese" mandate. In order to survive and thrive in China, Disney carefully constructs Shanghai Disneyland as Disneyland with Chinese characteristics. Previous studies tend to link Disney with cultural imperialism; however, this book argues that it is not imperialism but glocalization that promotes a global company's interests in China. The four categories of glocalization with different conditions, considerations, and consequences illustrate various global-local dynamics in the process of a global formation of locality.