International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
- Author
- Carolina Sinning
- Publisher
- Springer Gabler
- Language
- English
- Year
- 2022
- Page
- 230
- ISBN
- 9783658380496,9783658380502
- File Type
- pdf
- File Size
- 2.8 MiB
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