Leading Sales Development: The Art and Science of Building Exceptional Teams

Leading Sales Development provides a detailed framework for sales organizations seeking to build and scale high-performance sales development teams. In the book, you will learn the art and science of:• Hiring and developing top talent• Building motivational compensation plans• Crafting the multi-touch, multi-channel sales engagement cadences scientifically proven to drive replies• Defining, managing, and optimizing sales development performance metrics• Creating a sales development organizational structure that is right for your team