格力管理模式（GREE Management Mode ( China air conditioning industry only " world famous brand " product )）

In 1992, Gree was only an unknown small air-conditioner plant with annual production capacity of less than 20,000 units, but today it has leapt into a well-known multinational company with more than 50,000 employees in six major production bases in Zhuhai, Chongqing, Hefei, Brazil, Pakistan and Vietnam. Gree has created a lot of miracles in the history of Chinese air conditioner production! Along the way, Gree has also encountered many difficulties and obstacles. After going through many twists and turns, why can it stand firm in times of hardship, and eventually develop into a global enterprise, and go so steady on the road of internationalization? This book makes a study of Gree mode and explores its secrets of success in the areas of marketing, brand, management, service ideas, internationalization and future development.