Develop Your PR Skills

Develop Your PR Skills

Author
Neil Richardson, Lucy Laville
Publisher
Kogan Page
Language
English
Year
2010
ISBN
9780749459703,9780749459710,2010000342
File Type
epub
File Size
1.8 MiB

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.

Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.

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