Instagram Rules: The Essential Guide to Building Brands, Business and Community

SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021 'Essential for anyone wanting to take Instagram seriously.' – ALEX WOOD, FORBES **************** Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and anestimated60% of usersdiscover new products via the platform. Buthow can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professionalaccount – strategy, content, community, growth – and drills into the key concepts so that you canapply expert digital marketing knowledge to your profile, no matter the size.

• Learn thedos and don'tsofpost planning;developing a voice;identifying trends;driving a campaign;responding to engagement;and more.
• Create a personalised Instagram strategy, whatever your business is.
• Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups)and Jodie's own experience working with international brands, celebrities and small businesses.
• Read as aquick-fire referenceor as a step-by-step guide or for effective, focused strategy.

Whether you're a complete novice, short on time or want to improve your engagement – Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.