Marketing Residential Properties: The Science and the Magic

Marketing Residential Properties: The Science and the Magic is the very first "how-to" text to cover all of residential marketing-leasing and selling. It's the fourth in a series of real estate marketing books written by Laurence C. Harmon, CPM®, CRE, and Kathleen M. Harmon, CPM®, ARM®, pioneers and practitioners of residential marketing. This invaluable resource will inspire you to explore tactics and techniques beyond standard marketing and advertising strategies. You'll learn how to:

• Become a "consultative" leasing or selling agent. Explore your prospects' "buy" factors to match available housing products with your renters and buyers.

• Harness your demographic analysis to the power of Generational Marketing. Identify a definite target market for your residential products and then create a specific message that will bring them right to your doorstep.

• Develop fresh, innovative approaches proven to dramatically increase the number of residential housing units you lease or sell.

Marketing Residential Properties: The Science and the Magic is a must-have for residential real estate novices and veterans alike!

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