The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers

Deliver maximum value to customers and clients with this blueprint to customer success

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quickexplain how teaching customers to best engage with your products and services is the key to converting them from prospects toloyal advocates of your brand.?

In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:

• Learnwhy you shouldprioritize customer learning and invest in customer training and education
• Discover how to create a detailed customer success and retention plan that emphasizes delivered value
• Determine how to implement a learning strategy that maximizes and scales lifetime customer value

Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.