Whether You’re Just Starting Out And Want To Test Theviability Of Your Business, Or You’re An Established Businesslooking To Expand Your Reach, Pop-ups Offer An Exciting Andflexible Opportunity. They’re A Great Way To Try New Businessideas, Experiment With A New Product, Location Or Market, Gainexposure, And Learn About Your Customers - All With Limited Riskand Financial Outlay. Inside Pop-up Business For Dummies, You’llfind: Planning Your Pop-up Venture - Whether It’s A Shop,studio, Gallery, Or Community Hub. Finding The Right Space For You. Negotiating With The Landlord And Sorting Out Thelegalities. Fixing Up And Fitting Out Your Space On A Budget. Pulling In The Punters - Advertising And Marketing Yourpop-up. Managing A Successful Pop-up Business Day-to-day. Closing Up Shop Efficiently. Lots Of Case Studies, Checklists, Tips And Hints Fromexperienced Pop-up People!
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