- Author
- Harry Beckwith
- Publisher
- Grand Central Publishing
- Language
- English
- Year
- 2001
- ISBN
- 9780759520943
- File Type
- epub
- File Size
- 532.0 KiB
This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
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