盛大创业内幕（SNDA Business Insider ( China's leading interactive entertainment media company )）

This book introduces the development history of SNDA and how Chen Tianqiao leads SNDA to complete the transformation from an online game company into a Network Disney entertainment empire. In 1999, SNDA was founded and took the lead in establishing a network virtual community Network Guigu; in 2001, SNDA launched an online game Legend swept the nation; in 2003, SNDA launched the first self-developed online game Legend World, which occupied half the market share of online game in China; in 2004, SNDA went public at NASDAQ, and Chen Tianqiao became the new richest man in Chinese Mainland. SNDAs growing in strength is a business legend of online game industry in China and is also a mirror of Chen Tianqiao operation philosophy and life goal. Can the Network Disney territory of SNDA be expanded? Can SNDA carry on its former splendor? SNDA Business Insider will tell you the answers.