- Author
- Claude Hopkins
- Publisher
- NTC Publishing Group
- Language
- English
- Year
- 1998
- Page
- 340
- ISBN
- 0844231010,9780844231013
- File Type
- File Size
- 28.7 MiB
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
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