Doing Business in China

This commonsense guide will tell you everything you need to know about brokering deals in the world’s largest emerging economy. The author is the Executive Director at the CRC (Center for Research on Chinese & American Strategic Cooperation) at University of California, Berkeley Haas School of Business, and has executive and consulting experience in both China and the United States. Understand the business culture, establish effective relationships, and achieve business success in this important international economy. Step-by-step instructions, tips, checklists and "Ask Yourself" features show how to follow etiquette, manage "face," and utilize your contacts. Tables, illustrations, "In Focus" panels, and real-life case studies enable you to understand China's consumers and its rapidly evolving markets. No matter what your business or your role, knowing how to communicating across cultures will prove invaluable for your endeavors. The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.