Promote Your Book: Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author

A veteran author shares a wealth of smart strategies for getting your book noticed without spending a fortune.   In today’s marketplace, aspiring authors are more empowered than ever to see their work published. But writing a terrific manuscript is only one aspect of preparing a book for publication. Writers also need to understand the business of connecting their work with its intended readership. In Promote Your Book, Patricia Fry explains how to navigate the publishing industry and master the art of self-promotion.   This volume presents a wide range of successful, low-cost (or free!) ways for authors to get themselves—and their books—noticed. Fry reveals how to promote your book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; arrange book signings, radio, and TV appearances; enhance marketing skills; spend money in all the right places, and more.