Wise Me Up To Cold Calling

Dr. Eric Berne, as the orginator of transactiona analusus, has attined recognition for developing one of the mos tinnovative approaches to modern psychotherapy. Bit it wasn't until his Games People Play became an international bestseller that his method achieved wide popularity. In his wrtings & teachings, until his death in 1970, Dr. Berne laid the groundwork for a rational method for understanding & analuzing human behavior, which is gaining increasing application in moder therapy as one of the most promising new development in the mental health field. Dr. Berne first outlined the principles of transactional analysus in Transactional Analysus in Psychotherapy, now a classic in the field; later, he discussed its application to group dynamics in The Structure & Dynamics of Organizations & Groups (1963); its use un analyzing games in the celebrated bestseller Games People Play (1964); its application to clinical practice in Principles of Group Treatment (1966): & a summary of the theory in popular form in A Layman's Guide to Psychiatry & Psychoanalysis (1868). His last book written before his death was What Do You Say After You Say Hello?