Advertising and Promotion: An Integrated Marketing Communications Perspective
- Author
- George Belch, Michael Belch
- Publisher
- McGraw-Hill Interamericana de España S.L.
- Language
- English
- Edition
- twelve
- Year
- 2021
- Page
- 848
- ISBN
- 1260570991,9781260570991
- File Type
- pdf
- File Size
- 397.5 MiB
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