My-Te-Fine Merchant

Biography of Fred G. Meyer, a pioneering Pacific Northwest merchant who developed the one-stop shopping center that combined full-line groceries with many other departments. This insider's view of the iconic entrepreneur outlines his successes and the failures he seldom mentioned. The book relies on detailed interviews provided by Meyer's closest associates to the Oregon Historical Society. It is the story of a brilliant, relentless, often abrasive businessman who left his large estate for the benefit of all Oregonians.