Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization

Author
Paul J. Russell
Publisher
Kogan Page
Language
English
Year
2015
ISBN
9780749472641,9780749472658,2014041125
File Type
epub
File Size
9.6 MiB

The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy.

Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.

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