Fortune the Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business

Decisions Equal Success--nothing Happens Until One Is Made. Businesses Make Millions Of Decisions Every Day. But Once In A Great While A Leader Makes A Truly Game-changing Decision That Shifts Not Only The Strategy Of A Single Company But How Everyone Does Business. These Big Decisions Are Counter Intuitive--they Go Against The Conventional Wisdom. In Hindsight, Taking A Different Direction May Seem Easy, But These Bet-the-company Moves Involve Drama, Doubt And High Tension. What Made Apple's Board Bring Back Steve Jobs To The Company? How Did J&j Decide To Recall Every Bottle Of Tylenol After A Poisoning Scare That Only Involved A Small Batch Of The Drug? What Made Henry Ford Decide To Double The Wages Of His Auto Workers And How Did That Change The American Economy For The Next Century? Here Management Consultant Verne Harnish, The Ce0 Of Gazelles, Along With Fortune's Editors, Provide The Background Story Behind The 20 Great Business Decisions Of All Time. You'll Get A Glimpse Into The Thought Process Leading Up To These Groundbreaking Moments And Will Learn How These Decisions Have Shaped The Thinking Of Today's Top Leaders. The Greatest Business Decisions Of All Time Will Spur Debates And Ignite Conversations From Board Rooms To Coffee Shops And All Will Be Wondering How One Might Apply These Lessons To One's Own Business.