Excellence in fundraising in Canada.

A true collaboration of thought and ideas from Canada’s most experienced and respected fundraising professionals, Excellence in Fundraising in Canada is designed to help practitioners learn about best practice and put the ideas into action. This revised and updated Second Edition of the most widely used reference on Canadian fundraising contributes a uniquely Canadian perspective to the body of existing fundraising knowledge, and includes contributions from 22 top Canadian fundraising professionals, all leaders in their field – each providing a Canadian point of view and a Canadian perspective.

Each chapter addresses and contributes to an aspect of a total development program, and the reader can pick and choose from specific chapters they wish to access, each cross-referenced to other chapters. With chapters from ten new contributing experts, Excellence will continue to make an ideal textbook for college, university, and community courses on fundraising and resource development, and will serve as a valuable resource for both new professionals and those in mid-career who may have a strength in one area of development, but not another. In Excellence the authors have brought the Canadian perspective to the professional practice of fundraising, and have created a must-have reference for anyone working towards their Certified Fund Raising Executive (CFRE) designation. Foreward: The Honourable Ratna Omidvar Fund Development Planning: Ken Wyman & Tanya Rumble Ethics: Dino Sophocleous Case for Support: Sofia Janmohamed Prospect and Donor Research: Tracey Church Annual Fundraising: Steve Hubley Direct Response: Steve Thomas Special Events: Hala Bissada Monthly Giving: Harvey McKinnon Major Gifts: Guy Mallabone Gift Solicitation: Tony Myers Capital Campaigns: Nicholas Offord Legacy Giving: Jane Westheuser Corporate & Sponsorship: Richard Walker Online Fundraising: Mike Johnston Foundations: Mary Beth Taylor Stewardship: Luce Moreau Governance & Boards: Andrea McManus Volunteers & Fundraising: Denis Lalonde Fundraising Counsel: Michael Farrell Glossary of Canadian Fundraising: Terms John Bouza Professional Certification and Canadian Fundraising Practice: Jean Nicholas Marziali