My Electrician Drives a Porsche?: Investing in the Rise of the New Spending Class

How One House Call Can Change Your Life A house call changes the life of Baby Boomer Doc as Generation Xer Johnny introduces him to the concepts of global growth, consumer power, and financial investment in the technological fast lane. By opening his eyes to what drives our fast-changing world, Doc comes to understand how environmental concerns figure into the future economy and how the acceleration of new consumers offers ample opportunity to grow globally and responsibly. Through increasing technological shifts, this new spending class is urbanizing the world. These consumers are all about sustainability and embracing cutting-edge technologies to drive wealth in the twenty-first century. And nothing can hold them back. Through skilled storytelling and finely illustrated analysis, Gianni Kovac?evic´ inspires readers to become enlightened participants in the global shifts that are changing our world for decades to come.