Business as Unusual with SAP: How Leaders Navigate Industry Megatrends

2024 IBPA Benjamin Franklin Award Silver Winner: Professional and Technical Category
In global business, change is always afoot. Are you only focused on today’s processes, or are you looking ahead at tomorrow’s best practices? Choose to do business as unusual!
In this new book, executives Thomas Saueressig and Peter Maier explore the intersections of global business and dynamic market conditions.
Hear compelling customer stories from executives and thought leaders at the forefront of their industries, and learn how their organizations move past trendy buzzwords to perceive the true shifts and adapt their business models for tomorrow’s market. Dive into transformation megatrends with far-reaching impacts: circular economy, everything as a service, integrated mobility, changing customer pathways, and more. Pick up key insights from solution experts about how SAP’s portfolio delivers a flexible IT landscape and ongoing partner collaboration for this digital age.
If you’re ready for business transformation, start your journey here! Transform your business model to advance your organization Explore SAP’s innovation around supply networks, integrated mobility, everything as a service, and more Hear from customers across industries: from consumer goods and manufacturing to retail, high-tech, and beyond

Cross-Industry Megatrends
Stop thinking in LOBs or industry verticals, and see the big picture: megatrends that cross organizational boundaries and impact companies operating in different spaces. What is the service economy, and how does it influence sales? Why should supply chains become “resilient” instead of “lean”—and is yours? Brush up on the big ideas that will influence your business strategy and transform your value chains.
Customer Insights
Curious how other business leaders across industries are answering these questions? Learn from conversations with leading experts at big-name SAP customers who share their insights and his notes in this approachable, straightforward guide.
Portfolio Perspectives
Start getting practical. See how software solutions like SAP S/4HANA and SAP Business Technology Platform help customers stay ahead with future-proofed IT investments. Everything-as-a-service Integrated mobility New customer pathways Lifelong health Future of capital and risk Sustainable energy Circular economy Resilient supply networks Customer case studies