Maximizing Google Analytics: Six High-Impact Practices

Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics asHow to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositoriesCross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomainsIdentifying your website’s purpose and using Goal Reports to measure resultsUsing filters to exclude activity by library staff from your dataUsing event tracking to get data on use of PDFs, video player widgets, and other non-HTML objectsSample easy-to-implement HTML code is included in this issue, making it even more valuable.