- Author
- John HaydonKelby CarrJesse Stay
- Publisher
- Wiley
- Language
- English
- Year
- 2012
- ISBN
- 9781118604571,2011946307,9781118107409,9781118224113,9781118238073,9781118262337
- File Type
- epub
- File Size
- 46.4 MiB
The Social Media Marketing For Dummies e-Book Set:
- Full length texts of Facebook Marketing For Dummies, Google+ Marketing For Dummies, and Pinterest Marketing For Dummies delivered to the reader in a single e-Book file.
Facebook Marketing For Dummies:
- Creating and administering your Page
- Understanding the psychology of the Facebook user
- Building your fan base
- Using tools such as events, contests and polls to promote your Page
- Increasing brand awareness
- Integrating your Facebook marketing campaign with your other marketing campaigns
- Monitoring, measuring and adjusting your Facebook marketing campaigns
Google+ Marketing For Dummies:
- Sign up for your account and set up your brand profile
- Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
- Discover content and the value of the +1 button
- Be mindful of SEO so that your Google+ brand page can be found
- Use Google+ to launch a product or promote an event
Pinterest Marketing For Dummies:
- Setting up your account
- The basics: naming and organizing your boards, pinning and repinning, commenting and liking
- Running contests
- Launching or testing new products
- Showcasing your personality through pins
- Humanizing your brand - introduce your followers to your physical space
- Building community by featuring your followers
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