Social Media Marketing for Dummies eBook Set

Social Media Marketing for Dummies eBook Set

Author
John HaydonKelby CarrJesse Stay
Publisher
Wiley
Language
English
Year
2012
ISBN
9781118604571,2011946307,9781118107409,9781118224113,9781118238073,9781118262337
File Type
epub
File Size
46.4 MiB

The Social Media Marketing For Dummies e-Book Set:

  • Full length texts of Facebook Marketing For Dummies, Google+ Marketing For Dummies, and Pinterest Marketing For Dummies delivered to the reader in a single e-Book file.

Facebook Marketing For Dummies:

  • Creating and administering your Page
  • Understanding the psychology of the Facebook user
  • Building your fan base
  • Using tools such as events, contests and polls to promote your Page
  • Increasing brand awareness
  • Integrating your Facebook marketing campaign with your other marketing campaigns
  • Monitoring, measuring and adjusting your Facebook marketing campaigns

Google+ Marketing For Dummies:

  • Sign up for your account and set up your brand profile
  • Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts
  • Discover content and the value of the +1 button
  • Be mindful of SEO so that your Google+ brand page can be found
  • Use Google+ to launch a product or promote an event

Pinterest Marketing For Dummies:

  • Setting up your account
  • The basics: naming and organizing your boards, pinning and repinning, commenting and liking
  • Running contests
  • Launching or testing new products
  • Showcasing your personality through pins
  • Humanizing your brand - introduce your followers to your physical space
  • Building community by featuring your followers

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