Vision & Strategy: Strategic Thinking for Creative and Social Entrepreneurs

In the current conditions of permanent changes in the market and in the social and commercial environment, entrepreneurial thinking and acting requires an engagement with basic strategic questions relating to the entrepreneur's own future development. Where creativity and a focus on effectiveness are key, where visions, values and attitudes are in demand, entrepreneurs must think and act strategically if they want to achieve sustained success. The manual illustrates how strategic thinking is not only a prerequisite for the entrepreneur's own future but can also become a core competence for creative entrepreneurs focused on effectiveness. The book provides straightforward, effective tips and tools as well as a playful, experimental approach to the subject.