Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
- Author
- Thomas Hörner
- Publisher
- Springer
- Language
- English
- Year
- 2023
- Page
- 262
- ISBN
- 3658405503,9783658405502
- File Type
- pdf
- File Size
- 1.8 MiB
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