Ditch. Dare. Do!: 3D Personal Branding for Executives

Personal branding is today's killer app and must-have skill for career-minded leaders, executives, teams, and companies. In today's world every executive is a contract player, companies need strongly branded employees, no one has any time and traditional career management doesn't work. What does work? Personal branding--and Ditch. Dare. Do! leads the charge with executive branding revolutionized for the time intensive, rapidly evolving 21st century workplace. Ditch. Dare. Do! is filled with fast, fun, furious branding--66 bold and brief tips for today's 24/7 schedules and dwindling attention spans. It's the definitive (and irreverent) career and corporate success plan for defining and living the power of brand--with an action plan that can be executed in 9 minutes a day! The authors dare the reader with a "ditch" (a mindset that must be shattered), a "dare" (a challenge to up their game), or a "do" (a critical action that must be taken to ensure success). Anyone who follows this proven "GPS for success" will advance faster, support the corporate brand, deliver value to their companies--and become influential, indispensable, and incredibly happy at work!