Advertising and Integrated Brand Promotion
- Author
- Thomas O'Guinn, Chris Allen, Angeline Close Scheinbaum, Richard J. Semenik
- Publisher
- Cengage Learning
- Language
- English
- Edition
- 8
- Year
- 2018
- Page
- 448
- ISBN
- 1337110213,9781337110211
- File Type
- pdf
- File Size
- 44.5 MiB
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