Identity-Based Brand Management: Fundamentals―Strategy―Implementation―Controlling
- Author
- Christoph Burmann, Nicola-Maria Riley, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler
- Publisher
- Springer Gabler
- Language
- English
- Edition
- 2
- Year
- 2023
- Page
- 321
- ISBN
- 3658401885,9783658401887
- File Type
- pdf
- File Size
- 14.7 MiB
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