Electronic Word of Mouth as a Promotional Technique: New Insights from Social Media
- Author
- Shu-Chuan ChuJuran KimCharles R. Taylor
- Publisher
- Routledge
- Language
- English
- Year
- 2018
- Page
- 168
- ISBN
- 1138360902,9781138360907
- File Type
- epub
- File Size
- 1.5 MiB
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