設計心理學(套裝共3冊) (中信藝術暢遊系列)

Doctor Norman's The Design of Everyday Things emphasizes the design philosophy of being user-oriented, telling the consumers the importance of picking what is convenient and handy, and hoping that the designers will pay more attention to the safety and handiness of the products besides their attractiveness. Even the smartest among us can feel inept as we fail to figure out which switch turns on which light or stove burner, or whether to push, pull, or slide a door. The fault lies in product designs that ignore the needs of users and the principles of cognitive psychology. A bestseller in the United States, this classic work on the cognitive aspects of design, with its humorous diction, contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.