超级IP: 互联网新物种方法论

HardCover. Pub Date: 2016-05-01 Pages: 256 Language: Chinese Publisher: CITIC Publishing Group are all business content. everything all IP! From Disney. airbnb. YouTube. Instagram to micro letter. Papi sauce. Mi monthly pass. Lu Han. IP sweeping the globe. not just in the field of the Internet revolution. it is the future of the game the new rules of business. IP from the pan-entertainment form rapid penetration of new business ecosystem-wide dimension. is deepening the common strategic approach to different industries. or even a new business to survival. namely IP Survival. Super IP core. is highly recognizable to agree commercial symbols. which implies a move for the content of people's identity. meaning and potential traffic comes. comes pressure. or to have a sufficient pressure community commercial labels. In this new commercial expression. IP has become the business lo...